Introduction of Hashtag

what is hashtag?

A hashtag is the pound sign. The sharp note in musical notation. A tic tac toe board. This: #

When it comes to social media, the hashtag is used to draw attention, to organize, and to promote.For Example : #w3technology

History of hashtag:

In 2007, a developer, Chris Messina, suggested in a tweet that Twitter start using hashtags to group different topics. Even though Twitter initially rejected the suggestion, journalists began using the hashtag to update tweets about the San Diego forest fires. As a result, the hashtag quickly gained widespread use.

Hashtags got their start in Twitter as a way of making it easier for people to find, follow, and contribute to a conversation. Archeologists have unearthed this early tweet, and believe it to be the first time the hashtag was used for this purpose.

You don’t need any special software, coding experience, or even a college degree to create a hashtag. The only thing you need to do is put the pound sign directly in front of the word or phrase.

 You want to turn into a hashtag and follow these simple rules:

1. No spaces
2. No punctuation
3. No special characters

There are a number of reasons why you want to use hashtags in social media. 

Hashtags help you get found by your target audience. Many people do research by searching on specific hashtags. By using the hashtags that are of interest to your ideal customer, you can increase the chances of being found.

Hashtags improve your clickthrough rates. According to research from Buddy Media, tweets with hashtags receive twice as much engagement as those that don’t. Put another way, you can double your engagement and increase clickthrough rates by including hashtags. Interestingly, there does seem to be an upper limit. Tweets with more than two hashtags saw engagement drop by 17%. Perhaps because too many hashtags look spammy. This research is for Twitter; there doesn’t seem to be the same bias on Instagram.

Hashtags become links to search queries. So, while someone might click your hashtag and take them to a search query, at the same time, that search is garnering a lot more views, and will lead more people to see your post.

Hashtags can be used for humor. The hashtag is the social media equivalent of the aside or rimshot. While this may not help you get found in social media, it can certainly show your personality and help engage (or repel) your audience.